Rent Direct Car and Van Hire
A new site was required to improve conversions i.e. car and van hire bookings. As this is the type of service that people will search for on mobile as well as desktop, then it was important to have a mobile friendly site, with immediate call to action in the form of a Quick Quote function.
To be listed in a good position on Google for a mobile site, you need a very quick load time. We achieved this by programming the site in PHP. There is also a fully bespoke admin system, with all functionality specified by Rent Direct.
The resulting site is good looking, quick and easy to use. It should result in a higher customer conversion rate and better search listings.
Vehicle Rentals in Cambridge and Peterborough
Our original web site covered both of Rent Directs hire locations, one in Peterborough and the other in Cambridge city centre.
As competition is tough in the car and van hire market, especially as an independent, up against the big brands, such as Herz, Europcar, Enterprise etc it was decided to have a dedicated site for each location, so that online marketing could be more precisely placed. Both sites share the bespoke booking and admin system, but bookings for each location are handled by its own web site.
For car and van rentals in Cambridge UK visit: Car and van rental in Cambridge UK
For car and van rentals in Peterborough UK visit: Car and van rental in Peterborough UK